Jennifer brings over 20 years of experience in marketing with a demonstrated capacity to solve problems with fresh, insight-driven strategic solutions and scale for growth. Her broad background includes all marketing disciplines and strong cross-functional knowledge of all business fundamentals. She has a successful track record of transforming brands and driving business results in multiple fast-paced industries with diverse environments.
A confident, goal-oriented leader with the ability to motivate others to achieve results, Jennifer most recently held the role of Chief Marketing Officer for Smoothie King. During her time there, she directed all brand, marketing and R&D strategy to build the brand and drive business results in the fulfillment of its mission to inspire people to live a healthy and active lifestyle for over 1,000 locations.
Before joining Smoothie King, Jennifer held senior leadership positions in a wide variety of franchise and company brands including Gold’s Gym, Dave & Buster’s, Nestle Waters North America and Pizza Hut. Jennifer began her career with The UPS Store where she worked in several roles as the primary driver of new product development and customer services in support of over 2,000 franchisees.
In December 2018, she was named one of Dallas’ Rising Brand Stars by AdWeek. Herskind is a Dallas native and belongs to a family of business entrepreneurs she enjoys assisting in her spare time.