Andrea Hohermuth is a growth-focused, innovative executive with over 20 years of experience in business operations, technology, franchising, support, and strategy management. She has successfully optimized and built systems, departments and teams from the ground up and scaled them for growth.
Laser-focused on operational excellence and digital transformation, Andrea has been integral to the modernization of multiple companies by utilizing strategic vision to design and deliver on large-scale initiatives. She has a proven track record of overseeing departments and leading teams through transition and growth within the technology, franchising, e-commerce, healthcare, payments and financial services industries.
Most recently, Andrea held the role of Chief Operating Officer of Threshold Brands, a multi-brand franchisor in the home services industry, for which she was instrumental in structuring. While there, she led the integration of new acquisitions, and what began as three brands grew to nine under her direction. As COO, while overseeing all shared franchise operations and services, Andrea also operated as the company’s chief technology leader, developing and delivering on the technical strategy across the entire Threshold Brands organization.
Prior to that, Andrea served as the Senior Vice President of Technology & Operations and later the Chief Operating Officer at MaidPro, the inaugural brand of Threshold Brands and one of the top 10 franchise companies ranked by Forbes. While at MaidPro, Andrea fully revamped the software development and technical support departments. Under her leadership, the team delivered several in-house software systems from concept to completion. She later optimized the MaidPro call center and took responsibility for all facets of franchise support. During this time, she also led the launch of a new brand from inception and helped gain an acquisition. She managed all aspects of operations for the three brands, and later assisted with the divestiture of the company.
Andrea holds a degree in Mathematics & Actuarial Science from the University of Connecticut. Using the strong foundation that Catherine Monson, CEO of Propelled Brands has laid, Andrea plans to leverage the momentum along with her expertise to take the FASTSIGNS brand to the next level. The strong culture, commitment to people and visible company values exhibited through employees and franchisees were what drew her to the brand. Andrea believes strongly that all roads lead back to technology and that leaders should be valued no matter their gender or background. She finds great reward in mentoring those around her by offering valuable career insight.